The Data Protection Act controls how your personal information is used by organisations, businesses or the government. Everyone who is responsible for using data has to follow strict rules called ‘data protection principles’. They must make sure the information is:
•used fairly and lawfully
•used for limited, specifically stated purposes
•used in a way that is adequate, relevant and not excessive
•kept for no longer than is absolutely necessary
•handled according to people’s data protection rights
•kept safe and secure
•not transferred outside the UK without adequate protection
Our website uses a security system that protects your information from unauthorised use.
Every time you enter an area of the site that has or requires sensitive information such as your credit card details, an icon will appear either at the bottom of your browser window that looks like a padlock or within the address bar. This is an indication that the site is secure
You can also check the address bar in your web browser and the “http” url (web address) that is usually present, will be replaced by "https" when dealing with sensitive information, such as your credit card details. afternoah.com uses the Secure Sockets Layer (SSL) and Private Communications Technology security standards that are supported by Microsoft Internet Explorer 4.0 or later and other popular browsers. SSL encodes your personal information and all your transactions are protected by this powerful SSL encryption technology. SSL encrypts your credit card number, name, address, phone number, identification number and password as it travels through the Internet, so that it cannot be read by anyone other than the secure server.
We are not allowed to, nor do we, store any credit or debit card information on our servers.
We will not sell, distribute or disclose information about you as an individual or your personal usage of the site without your consent or unless required or permitted to do so by law.
We will try and keep the information about you up-to-date. You may change any of the basic information we keep about you at any time by logging in to your account on our website and editing any of the information we hold. Alternatively, you can email us at: [email protected] and we will change it for you.
If you have asked to receive our newsletter or other information, you will have to have opted to be on our emailing list at some point. Perhaps when you last purchased something from us online or in our shop, possibly via Facebook or Twitter. Very occasionally, we might have added you by mistake, perhaps as a result of human error, a glitch in the system or a ghost in the machine. If you're just not that into us, or you accidentally ticked the wrong box, simply click the 'unsubscribe' link in the next piece of electronic correspondence you receive from us; you'll immediately be removed from our newsletter database and you'll never hear from us again. Ever. Promise. We won't call, write or stand outside your house crying. And please, we hope you'll accept our apologies for cluttering your inbox or doormat. If, for some reason, you can't unsubscribe, just drop us a line to: [email protected] or you can go really old-school and ring us on 020 7359 4281 and we'll gladly do it manually for you.