Why do some people seem to find it easy to come up with fresh, brilliant ideas? And how do they turn them into something worthwhile?
After spending years getting up close and personal with some of the world's greatest creative thinkers, the BBC's Arts Editor Will Gompertz has discovered a handful of traits that are common to them all.
Here are the basic practices and processes that allow their talents to flourish, and which we can also adopt - no matter what we do.
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